Industrial design is critical aspect of competitive product design. However, little progress has been made to facilitate designers with the process of synthesizing new concepts. It is difficult for industrial designers to manipulate 3D digital surfaces directly, it is challenging to maintain coherent product branding, and as the industrial design of products is distributed over a design chain, it is difficult to maintain consistent product design intent.

Our goal is to develop computational tools that allow designers to: digitally define and evolve product forms in a more natural manner, provide implicit, intuitive methods for expressing and evolving brand identity, and provide suppliers with mechanisms for overlaying industrial design intent onto subsystems.